Silver ADDY Award – ADDY Awards are presented by the American Advertising Federation. (AAF). This award was for the I’m Tyler … don’t be surprised” video Tyler created in 2007 as part of his Eagle Scout project for Boy Scouts. You can read more about it in the Video portion of this website. Why did Tyler receive an award for his video from an advertising organization? The generous folks at ME&V Advertising in Cedar Falls, Iowa (now known as AMPERAGE) donated time and expertise to the videography of Tyler’s video. They entered the video in a MAC ADDY Awards competition. The video earned a Silver Addy in the Audio/Visual Public Service category.
The American Advertising Awards, playfully referred to as the ADDY Awards, is the largest and most representative award ceremony in the advertising industry. The mission of the award ceremony is to recognize and reward the creative spirit and the inspired nature of those in advertising. According to the AAF website, the AAF protects and promotes the well being of advertising … through a nationally coordinated, grass roots network. There are over 40,000 entries in local competitions each year.
We will always be grateful to those generous hearts at ME&V who helped Tyler begin his around-the-world journey educating people who care about Ability Awareness through his video. Over a million people have viewed I’m Tyler … don’t be surprised and the number is growing everyday.